Learning From “Bell Bajao” Social Media Campaign

Bell Bajao (Ring the Bell) campaign in India has turned out to be a great social media success story. The campaign highlights the use and influence of social media in creating awareness on social issues. The campaign is run by Breakthrough, a global Human Rights organization based in India and United States.
IndiaSocial has a detailed article on the Bell Bajao case study. It is a great read for any organization planning a campaign through social media and on-the-ground efforts. Here are few interesting highlights of the Bell Bajao campaign. Continue reading