Nicole Wood, Communications and Administrative Associate at Institute of International Education, West Coast Center shares insights from a recent social media experiemnt.
As IIE West Coast Center’s first social media officer, I have the exciting opportunity of using innovative social media tools to introduce our work to a greater audience. Social media is used primarily to expose our training and scholarship opportunities to a wider audience, encourage followers to become involved with our programs, and to provide participants with a platform for continued connection through our extensive networks. IIE West Coast Center is relatively new to social media and we are currently in a stage of experimentation. By utilizing social media tools that allow us to effectively covey our mission, we hope to shape our outreach strategy and move in Beth Kanter’s words “from crawling to walking” and eventually flying.
After considering various options, I decided to work on designing and implementing a social media experiment for the IIE West Coast Center’s Twitter handle. My goal was to expand the reach of our organization and deliver focused content to our audience. To begin with, I have launched a “focus on hashtag” experiment for the duration of one month. This experiment outlines a Twitter schedule, consisting of a designated topic for each day of the week: Continue reading