Social Media Is Not An After-Thought

Darian R. Heyman speaking at #sm4np conference

The Social Media for Non-Profits Conference in San Francisco on November 4 was great opportunity to learn and connect with some amazing social media enthusiasts. The biggest takeaway for E-Mediat team was that social media should not be an after-thought in an organization’s communications strategy. Organizations should work on their communications strategy but should be flexible to adapt and align components of this strategy to the social media tools they choose to use. For instance, Craig Newmark, founder & customer service representative, Craigslist, made a great comment when he pointed out one ‘worst practice’ on social media: “Don’t speak on social media in the language of press releases.” Continue reading

Advertisements