IIE West Coast Center’s Social Media Experiment

Nicole Wood, Communications and Administrative Associate at Institute of International Education, West Coast Center shares insights from a recent social media experiemnt.

IIE WCC

IIE WCC

As IIE West Coast Center’s first social media officer, I have the exciting opportunity of using innovative social media tools to introduce our work to a greater audience. Social media is used primarily to expose our training and scholarship opportunities to a wider audience, encourage followers to become involved with our programs, and to provide participants with a platform for continued connection through our extensive networks. IIE West Coast Center is relatively new to social media and we are currently in a stage of experimentation. By utilizing social media tools that allow us to effectively covey our mission, we hope to shape our outreach strategy and move in Beth Kanter’s words “from crawling to walking” and eventually flying.

 
After considering various options, I decided to work on designing and implementing a social media experiment for the IIE West Coast Center’s Twitter handle. My goal was to expand the reach of our organization and deliver focused content to our audience. To begin with, I have launched a “focus on hashtag” experiment for the duration of one month. This experiment outlines a Twitter schedule, consisting of a designated topic for each day of the week: Continue reading

Learning From “Bell Bajao” Social Media Campaign

Bell Bajao (Ring the Bell) campaign in India has turned out to be a great social media success story. The campaign highlights the use and influence of social media in creating awareness on social issues. The campaign is run by Breakthrough, a global Human Rights organization based in India and United States.
IndiaSocial has a detailed article on the Bell Bajao case study. It is a great read for any organization planning a campaign through social media and on-the-ground efforts. Here are few interesting highlights of the Bell Bajao campaign. Continue reading